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Industry

Fashion & Lifestyle Solutions

Digital platforms for fashion brands, apparel manufacturers, D2C labels, boutiques and lifestyle marketplaces — from PLM and PDM to omnichannel commerce and try-on AR.

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500+
brands supported
2M+
SKUs managed
AR
virtual try-on shipped
18%
lift in AOV via personalisation

Overview

We build technology for the fashion + lifestyle industry across the full value chain — from raw-material sourcing and design collaboration (PLM), to sample management and production tracking (PDM + MES), to distribution, retail and D2C. Our platforms cover fashion designers, apparel manufacturers, D2C brands, multi-brand outlets, boutique chains, jewellery brands, footwear, cosmetics, and lifestyle marketplaces. We work with Indian brands scaling internationally and international brands entering India.

Fashion & Lifestyle Solutions

Signature capabilities include AI-powered visual search, virtual try-on (AR/VR), size recommendation engines, sustainable sourcing traceability, fast-fashion inventory optimisation, and omnichannel POS + loyalty. Deep integrations with Shopify, WooCommerce, Amazon, Myntra, Ajio, Nykaa, Meesho and Instagram Shopping. Compliance with GST + apparel HSN codes, textile-specific labelling, and export documentation.

What we deliver

Key Features

Concrete capabilities you get when you engage Ketpy for Fashion & Lifestyle Solutions.

Product Lifecycle Management (PLM) for fashion
Design collaboration with tech-pack + BOM management
Sample-to-production tracking (PDM + MES)
AI visual search + style recommendation engines
AR virtual try-on for apparel + eyewear + jewellery
Size recommendation via body-measurement AI
Omnichannel commerce (D2C + marketplaces + POS)
Fast-fashion inventory optimisation with velocity-based reordering
Sustainable sourcing + material traceability
Loyalty programme with tier + birthday automation
Who it's for

Built for these teams

The kinds of businesses and use-cases Fashion & Lifestyle Solutions is engineered to serve.

Apparel D2C brands

Own website + Shopify + marketplaces + Instagram Shopping unified with one inventory + one loyalty.

Jewellery brands

Live gold rates, BIS hallmarking, AR try-on for necklaces + earrings + rings, and custom-design workflow.

Footwear brands

Size recommendation, comfort-based filtering, and 360° product view for online conversions.

Multi-brand outlets

Consignment POS with brand-wise margins, replenishment, and multi-outlet inventory.

Business outcomes

What you gain

Measurable business benefits our customers report after adopting Fashion & Lifestyle Solutions.

Lift AOV 15-25% via AI recommendation + upsell prompts
Cut return rate 20-30% with size + AR try-on before purchase
Grow repeat purchase 40%+ with loyalty + WhatsApp marketing
Compress design-to-shelf cycle from 90 to 45 days with PLM
Zero over-selling across marketplaces with unified inventory
Why teams pick us

Why Ketpy

What you get when you partner with us on Fashion & Lifestyle Solutions.

Industry Experts

Certified senior engineers with 10+ years building Industry systems for regulated and high-growth businesses.

End-to-End Delivery

From discovery and design through implementation, deployment, and steady-state operations — one accountable team.

Agile Cadence

Two-week sprints with working demos, transparent burn-downs, and outcomes you can measure each fortnight.

Global Delivery

Distributed senior teams in India, UK, US, and UAE — your delivery window matches your business hours.

Security First

ISO 27001 certified processes, SOC 2 ready, GDPR and HIPAA-aware controls baked in from day one.

Flexible Engagement

Fixed-bid, time-and-material, dedicated squad, or staff augmentation — we match the model to your reality.

Our Approach

How we deliver Fashion & Lifestyle Solutions

01

Discovery

We map your business goals, current state, constraints, and the success metrics that matter to you. Output: a written brief with prioritised use-cases.

02

Strategy & Roadmap

We define the right approach, target architecture, and a phased delivery plan with clear milestones, dependencies, and risk register.

03

Design

Our architects design solutions that are scalable, secure, observable, and maintainable. We share the design with your engineers for review.

04

Delivery

We build in bi-weekly sprints with working demos, automated testing, and code reviews. You see progress every two weeks, not at the end.

05

Deploy

We roll out with zero-downtime strategies — blue-green, canary, feature flags — and a documented rollback plan for every release.

06

Run & Improve

We hand over with full documentation and runbooks, then stay engaged for support, optimisation, and continuous improvement.

Technology Stack

What we work with

Tools and platforms we use day-to-day for Fashion & Lifestyle Solutions. We are tool-agnostic — we pick what fits your stack.

Laravel React React Native PostgreSQL Redis ElasticSearch AWS Rekognition MediaPipe Three.js Shopify API Meesho API Instagram Shopping
Industries

Where we apply this

D2C Brands
Apparel Manufacturers
Jewellery
Footwear
Multi-Brand Outlets
Lifestyle Marketplaces
FAQ

Common Questions

We already use Shopify. Why do we need a fashion-specific platform?

Generic Shopify handles commerce; a fashion-specific stack adds size recommendation, AR try-on, style-based visual search, colour/pattern taxonomy, PLM + tech-pack management, and consignment POS for boutique chains — all of which are third-party add-ons on Shopify.

Does the AR try-on work on any phone?

Yes. WebAR runs in mobile browser (no app install) on any iPhone or Android with AR support. For pre-2020 devices we fall back to 3D 360° rotation. Try-on quality is broadcast-quality for eyewear/jewellery, near-mirror for apparel.

How do you handle marketplace commissions + returns?

Marketplace commissions, TDS, and returns are tracked per-SKU per-marketplace with the correct GST reversal. Reconciliation dashboard flags overpaid commissions and stuck returns automatically.

Can we sell across Meesho + Instagram Shopping + our own site?

Yes. Single product catalogue + inventory + orders across all channels. We publish to Meesho, Instagram Shopping, Amazon, Flipkart, Ajio, Myntra, Nykaa, Nykaa Fashion, and any custom marketplace via APIs.

Ready to start your Fashion & Lifestyle Solutions engagement?

Tell us what you are building and we will get back inside one business day with a written brief and a recommended next step.

Trusted By Industry Leaders & Rated 5-Star

Google Business
Google Business
★★★★★
GoodFirms
GoodFirms
★★★★★
Clutch
Clutch
★★★★★
Trustpilot
Trustpilot
★★★★★
Justdial
★★★★★
ScamAdviser
★★★★★
Sulekha
★★★★★
UrbanPro
★★★★★
GetApp
★★★★★
Capterra
★★★★★
AWS Partner
AWS Partner
Google Partner
Google Partner
Microsoft Partner
Microsoft Partner
Apple Developer
Apple Developer
Meta Partner
Meta Partner
Salesforce Partner
ISO 27001 Certified
ISO 9001:2015
MSME Registered
GeM Portal
Startup India
GST Registered
Digital India
Make in India
Google Business
Google Business
★★★★★
GoodFirms
GoodFirms
★★★★★
Clutch
Clutch
★★★★★
Trustpilot
Trustpilot
★★★★★
Justdial
★★★★★
ScamAdviser
★★★★★
Sulekha
★★★★★
UrbanPro
★★★★★
GetApp
★★★★★
Capterra
★★★★★
AWS Partner
AWS Partner
Google Partner
Google Partner
Microsoft Partner
Microsoft Partner
Apple Developer
Apple Developer
Meta Partner
Meta Partner
Salesforce Partner
ISO 27001 Certified
ISO 9001:2015
MSME Registered
GeM Portal
Startup India
GST Registered
Digital India
Make in India
Google Business
Google Business
★★★★★
GoodFirms
GoodFirms
★★★★★
Clutch
Clutch
★★★★★
Trustpilot
Trustpilot
★★★★★
Justdial
★★★★★
ScamAdviser
★★★★★
Sulekha
★★★★★
UrbanPro
★★★★★
GetApp
★★★★★
Capterra
★★★★★
AWS Partner
AWS Partner
Google Partner
Google Partner
Microsoft Partner
Microsoft Partner
Apple Developer
Apple Developer
Meta Partner
Meta Partner
Salesforce Partner
ISO 27001 Certified
ISO 9001:2015
MSME Registered
GeM Portal
Startup India
GST Registered
Digital India
Make in India

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