Distributor management, trade promotion, retail execution and route-to-market platforms for FMCG brands, D2C consumer companies, food + beverage and personal care.
We serve CPG + FMCG companies across food + beverage, personal care, home care, tobacco, alcobev, and packaged consumer goods — from Indian brands scaling to distributor networks of 500+ to global CPG multinationals. Platforms cover distributor management (DMS), retail execution (Retail Trade Marketing), trade promotion + spending, sales force automation, route-to-market, secondary sales tracking, and consumer insights.
Signature capabilities include distributor-side commerce with credit + returns + schemes, sales-force app for daily calls + orders + surveys + planogram compliance, retail-store audits via computer vision, trade promotion optimisation with lift analysis, secondary sales aggregation across distributor tiers, and traditional + modern trade + e-commerce unified analytics. Deep integration with SAP + Oracle + Salesforce + Ariba + BigBasket + Blinkit + Zepto + Amazon + Flipkart Grocery.
Concrete capabilities you get when you engage Ketpy for Consumer Packaged Goods (CPG / FMCG) Solutions.
The kinds of businesses and use-cases Consumer Packaged Goods (CPG / FMCG) Solutions is engineered to serve.
Sales-force + DMS + trade promotion + retail execution + q-commerce integration for pan-India brands.
D2C + traditional trade + modern trade unified with cross-channel loyalty + subscription.
State-wise regulatory compliance (excise + tax + licence) + distributor + retailer + consumer engagement.
Own-website + Instagram + Amazon + Blinkit unified with real-time inventory + AOV analytics.
Measurable business benefits our customers report after adopting Consumer Packaged Goods (CPG / FMCG) Solutions.
What you get when you partner with us on Consumer Packaged Goods (CPG / FMCG) Solutions.
Certified senior engineers with 10+ years building Industry systems for regulated and high-growth businesses.
From discovery and design through implementation, deployment, and steady-state operations — one accountable team.
Two-week sprints with working demos, transparent burn-downs, and outcomes you can measure each fortnight.
Distributed senior teams in India, UK, US, and UAE — your delivery window matches your business hours.
ISO 27001 certified processes, SOC 2 ready, GDPR and HIPAA-aware controls baked in from day one.
Fixed-bid, time-and-material, dedicated squad, or staff augmentation — we match the model to your reality.
We map your business goals, current state, constraints, and the success metrics that matter to you. Output: a written brief with prioritised use-cases.
We define the right approach, target architecture, and a phased delivery plan with clear milestones, dependencies, and risk register.
Our architects design solutions that are scalable, secure, observable, and maintainable. We share the design with your engineers for review.
We build in bi-weekly sprints with working demos, automated testing, and code reviews. You see progress every two weeks, not at the end.
We roll out with zero-downtime strategies — blue-green, canary, feature flags — and a documented rollback plan for every release.
We hand over with full documentation and runbooks, then stay engaged for support, optimisation, and continuous improvement.
Tools and platforms we use day-to-day for Consumer Packaged Goods (CPG / FMCG) Solutions. We are tool-agnostic — we pick what fits your stack.
SAP handles finance + procurement + supply chain; our platform handles the last-mile — distributor + sales force + retail execution + trade promotion — where SAP is weak. Native SAP integration means one system of record with best-of-breed field execution.
Trained on 1M+ Indian retail shelf photos. SKU detection precision is 95%+ for tinned + boxed + bottled products, ~88% for pouches + irregular packaging. Retailer engagement + share-of-shelf calculated automatically per call.
Yes. Native Blinkit + Zepto + Instamart + BigBasket + Amazon Grocery + Flipkart Grocery integrations. Real-time inventory + rate cards + orders + settlements + returns. Rate cards + margin analytics per platform.
Distributor + retailer credit limits with age-bucket ageing, invoice-level + LC-linked payments, PDC + cheque + digital collection tracking. Auto-block on credit-limit breach + auto-release on payment realisation.
Tell us what you are building and we will get back inside one business day with a written brief and a recommended next step.
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